It all begins with the understanding that we are talking about a continent, not a country! Maybe you want to launch a business or attract an audience on the continent or share a creative project with the world. Whatever it is, how you tell your story online can make all the difference. Understanding the countries' differences and the specific audience behaviours is key.

Let’s talk about Africa.

This is an introduction to Africa, focusing on South Africa, Nigeria, Ivory Coast, Rwanda and Ghana.